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€10.6 Million for Buġibba Square: Could Community Initiatives Offer Better Value for Tourism?

Writer: Stuart GrayStuart Gray



The recent news about Buġibba Square's refurbishment project has raised eyebrows across Malta. What started as a €1.7 million renovation has ballooned to an astounding €10.6 million investment. While beautification projects certainly have their place in enhancing tourism appeal, we at Honey Badger Youth Club believe there's an important conversation to be had about allocation of resources and maximizing community impact.

The Buġibba Square Refurbishment: A Case Study in Escalating Costs

The Malta Tourism Authority and local council initially approved a €1.7 million project to renovate Buġibba Square, one of the main tourist hubs in St. Paul's Bay. However, recent reports indicate that costs have spiraled to €10.6 million—a staggering 523% increase from the original budget.

This massive investment aims to create an aesthetically pleasing environment for tourists, with new paving, landscaping, lighting, and amenities. While these improvements will undoubtedly enhance the visual appeal of the area, questions remain about whether this represents the best use of public funds for long-term tourism sustainability.

A Different Approach to Tourism Enhancement

At Honey Badger Youth Club, we propose that truly sustainable tourism depends not just on beautiful squares and promenades, but on vibrant, safe communities where visitors feel welcome and secure. Consider what just 10% of the Buġibba Square budget—approximately €1 million—could accomplish:

  • Establish a fully-equipped youth community hub in a historic building with character

  • Create Malta's first integrated café-training facility, teaching hospitality skills directly applicable to the tourism industry

  • Launch comprehensive youth engagement programs keeping at-risk young people positively occupied

  • Develop mentorship initiatives connecting youth with tourism and hospitality professionals

  • Fund regular community clean-up initiatives to maintain Buġibba's appearance year-round

The Hidden Costs of Neglecting Youth Engagement

The tourism industry suffers when communities experience social problems. Reports of anti-social behavior, petty crime, and vandalism can quickly damage a destination's reputation—often more permanently than a dated-looking square.

Recent incidents involving youth in St. Paul's Bay have highlighted this challenge. Without structured activities and positive outlets, some young people have engaged in behaviors that directly impact tourism:

  • Vandalism of newly renovated public spaces

  • Disruption in areas frequented by tourists

  • Incidents that generate negative reviews on travel platforms

  • Graffiti and property damage requiring constant maintenance

A Balanced Approach to Tourism Investment

We're not suggesting that infrastructure projects like Buġibba Square be abandoned. Rather, we advocate for a more balanced approach that recognizes how community development and physical infrastructure together create truly attractive destinations.

Tourism authorities worldwide are increasingly recognizing that authentic community engagement creates the experiences visitors seek. Tourists want more than pretty squares—they want to experience vibrant, authentic communities where they feel safe and welcome.

Our Proposal to Tourism Authorities

We're calling on the Malta Tourism Authority and local councils to consider allocating a percentage of tourism development funds to community initiatives that:

  1. Directly address youth engagement in tourism-heavy areas

  2. Build skills relevant to the hospitality industry among local young people

  3. Create sustainable community maintenance programs that preserve infrastructure investments

  4. Develop innovative attractions that combine social enterprise with tourist appeal

With just the cost overrun amount from the Buġibba Square project, multiple community hubs could be established across Malta's key tourist areas.

The No Guilt Café: A Vision for Tourism-Community Integration

Our flagship project, the No Guilt Café and Honey Badger Youth Club community hub, represents exactly this kind of innovative approach. The concept combines:

  • A welcoming café space where tourists can enjoy refreshments

  • Training facilities where local youth learn hospitality skills

  • Community spaces for events that attract both residents and visitors

  • A sustainable social enterprise model that creates employment

  • Regular community improvement initiatives like the Buġibba Clean-Up

Yet despite the clear benefits, we struggle to secure even basic startup funding for accounting services and charity registration—a fraction of what's being spent on stonework and lighting.

A Call for Balanced Priorities

As Buġibba's refurbishment costs continue to rise, we invite tourism authorities, local councils, and community stakeholders to join us in a conversation about priorities. Beautiful physical spaces are important, but they're only truly valuable when they exist within thriving communities.

For those interested in supporting an approach to tourism that balances physical infrastructure with community development, we welcome your involvement with Honey Badger Youth Club and No Guilt Café. Together, we can create a St. Paul's Bay that's beautiful not just in its squares and promenades, but in its community spirit and opportunities for young people.

Help Us Make a Difference

We're currently seeking support for:

  • Charity registration costs for Honey Badger Youth Club

  • Accounting services to establish proper financial systems

  • Funding for our regular Buġibba Clean-Up initiatives

  • Seed capital to secure a location for our community hub

Your contribution—whether financial, in-kind, or through advocacy—can help create a more balanced approach to tourism development in St. Paul's Bay.

Contact us at [contact email] or +356 7700 7234 to discuss how you can be part of this important initiative.


HONEY BADGER CHARITY YOUTH CLUB AND NO GUILT CAFE | CHARITY & CHARITIES IN MALTA


 
 
 

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